Cartier - The First Girl's Watch
January 13th, 2012 by Fred
What's in a watch? Luxurious brands have long been used to judge and compare people's taste and sophistication. And that's a use they may proceed to have long into the future. Watch brands actively encourage this comparability, using celebrities to promote their watches and wear them to press-crammed events. And simply as totally different brands attraction to totally different folks, different celebrities are sought out by manufacturers to promote completely different images. Cindy Crawford and George Clooney are model ambassadors for Omega, Lewis Hamilton for Tag, Roger Federer for Rolex. Magazines the world over are stuffed with adverts associating glamorous high profile people with watch brands.
Take Cartier, for example. Their watches and jewellery are elegant and complicated, however celebrities these days are more durable to put in that role, flitting by way of fashions and falling in and out of favour with the general public eye. Are you able to think of a celebrity associated with Cartier? In all probability not. Their lasting popularity remains right down to the constant, subtler publicity they achieve from likelihood placements, similar to Michelle Obama's resolution to put on their Tank Francaise for her official White Home portrait. They didn't know she was going to wear it; she selected to herself as a result of a Cartier watch greatest symbolises her, and the picture she wants to present. Coincidentally - or perhaps not - the First Lady she has been most in comparison with, Jackie Kennedy, also wore a Cartier in 1969. This can be a brand that has a long history of producing high-end jewellery in addition to watches, and is a reputation synonymous with type and class.
The watch worn by Michelle Obama on this occasion was delicate for a Cartier, a Stainless Steel Tank Francaise in steel, without the diamonds or gold that adorn most of the models in that collection. It is glamorous, however not too frivolous for a President's spouse who has pledged to continue engaged on behalf of military and working families. The watch that Jackie Kennedy wore was the Tank Louis Cartier, a becoming watch for a girl renown for her fashion and grace. Virtually unchanged, the model is still being bought forty years on. The fleeting fashions that race by don't affect the glamour of the nice and glorious. cartier tank replica
This is Cartier's greatest asset. A Cartier watch will still look just as good half a century from now because it does today. Like all of the true masters of watch making, they've found a glance that does not age, and that's what makes them appeal not only to the likes of politicians and royalty, who've been Cartier's clients for generations, but to modern investors.
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